I am a Sales and Marketing professional with a special interest in healthcare services marketing. This interest stems from many years spent marketing healthcare start-ups in and around New Delhi.

This blog has been created to allow me to share my experiences and insights gleaned from my years in the healthcare services world.

Happy reading.

PS: Presently I work as the Director of Sales and Marketing at Max Healthcare, New Delhi.

27 thoughts on “About

  1. Hello,

    I have read through some of the posts on this blog and I have found them to be an honest and complete representation of facts of today’s health care environment.

    Hope to keep reading more of your enlightening posts.

    Dr Mayank Gurnani

  2. Dear Ashwin,

    Thanks for your kind words.

    I visited your website and was amazed to discover the kind of work you are doing. I must complement you on your vision and leadership.

    I do believe that organised private healthcare in India must spread to smaller towns and cities, where the real India lives.

    My best wishes and regards,


  3. Its great to see you blogging. Your blogs clearly show your high intellect level, clear understanding of the issues, crisp and straight forward way of expression. Its a treat to read your blogs. I bet you deserve to write a novel ( probably a non fiction).

  4. Dear Amit,

    Thank you for your kind words. It is fun to write this stuff and also hear from people from across the world.



  5. Dear Anas

    I just stumbled across your blog by chance and was pleasantly surprised to find my mention in your thoughts. It was a pleasure working with you.

    DR Sunil Choudhary

  6. i recently visited your blog, your latest article on investment in heathcare is very informative and gives an insight into the future of healthcare.
    A must read for every healthcare professional.

  7. Hi Anas,

    I have read through some of the posts on your blog. They are mind boggling, enlightening and honest!! Keep writing…


    1. Dear Anagha,

      Thanks, I enjoy writing this stuff and it allows me to stay in touch and exchange ideas with folks across the world. Good fun. Do keep reading and I shall look forward to your comments and feedback.


  8. I am a reporter and while researching on Afghans visiting Indian hospitals I came across your blog post. I want to talk to you more about this issue for my story. What is the best way to reach you?

  9. Hello Anas,
    I stumbled upon your blog when looking for related information. In the post titled – “The Power of a Compelling Story in the Marketing of a Hospital”, I completely agree with you that a profound story of the patient and his/her family can surpass any marketing tool for the hospital. All tools of branding and marketing pale in comparison to a positive real-life story and the viral effect it can have. And why only for hospitals, this holds true for all sectors including tourism, IT, education…
    I found other posts equally informative, crisp and interesting. Keep up the good work!


  10. Hi Anas, Impeccable writing style n thorough knowledge of private healthcare……i urgently need to meet u/talk to u……am based in South Delhi. I’ll wait for ur reply

  11. Great to read ur articles Anas. Never realised what a great writer we had in our team :))) Cheers and best wishes.

  12. It was an absolute pleasure to read your latest blog on sales vs marketing conundrum in healthcare.I could not agree more with you on the current state and the fact that if both were to join hands,the results could be minboggling.Have been a sales professional for long and now trying my hand at marketing.Must say your blog is a very practical summary of the divide between the two and it beautifully brings out the need for them to work in unison.

  13. Hi Anas,
    Priyanka here…
    I have read through some of the posts on your blog. They are good & informative, enlightening & helps me in my Designing…
    All the best…

  14. Hi Anas,

    I recently came across your blog while doing some research on the healthcare industry. Your in-depth understanding of the sector and lucid writing is very impressive.

    I work as an equity analyst for the healthcare sector. I am very keen on meeting you to pick your brains about the dynamics of the healthcare sector. I will be grateful if you could agree for a meeting and could suggest any date comfortable for you. You may reach me at upadhyay.anup@gmail.com


  15. Hi, trying to contact you for a collaboration with a brand. Can you please urgently share your contact details. TIA.

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