On May 31st, which happened to be the World No Tobacco Day, I was holidaying in Kashmir, when I received a strange sms. Since I had decided not to carry my mobile phone on my vacation, I saw it only once I returned to Delhi.
The message, which I reproduce verbatim said ‘On the occasion of the World No Tobacco Day Artemis offers Lung CT at Rs. 1500 only. Offer valid only for My 31 2009 only. For registrations, please call’.
Needless to say that I was quite shocked. This is exactly the kind of lazy and insensitive marketing communication that puts off consumers from hospitals and makes them extremely suspicious of hospital communications. Continue reading