Now that I work for a radio station I have been applying some time figuring out the feasibility of healthcare advertisements on Radio Stations. In India the private FM radio stations are only allowed to play music and things like News, Sports, General Entertainment are not allowed. Most stations thus offer a mix of music interspersed with Jock Talk, audience bites, station sweepers, contest promos and of course advertising. Continue reading
The festivities of a New Year never fail to lift my spirits. It is that time of the year, when one stops to look back and than ahead, with a mixture of hope and renewed vigour. As the old year slips into oblivion and we celebrate the new one I thought I would look back and reminisce about some of the wonderful places I have been to in the year 2008.
The year saw me traveling both on work as well as on vacations with family. In January, I visited Oman on work. I barely made it as my passport needed renewal and had to be organised at the last minute. The Omani authorities in Delhi worked on a holiday to organise a last minute visa. We landed in Muscat on Jan 07 and lo and behold had a car waiting for us right besides the aircraft. We were quickly whisked into a most magnificentlounge and accorded the traditional welcome with halwaand dates. I had the honour and privilege of experiencing the legendary hospitality of our Omani hosts. We had many meetings with the Omani officials, visited their hospitals and were entertained like visiting royalty. I would always remember the most wonderful banquet hosted by Shaikh Hilal in our honour at his palatial residence outside Muscat. And surprisingly all this, when the purpose of our visit was to solicit business for Artemis from the various arms of the government of Oman. Continue reading