During my many years as a healthcare services marketer, my biggest challenge has been to involve doctors in the marketing of their service lines. I have tried to think through this. How can I possibly have a greater and an in depth involvement of doctors in the marketing of a program. It seems that many are just not interested and consider getting involved in something as prosaic as grassroots level marketing beneath their dignity as doctors.
Frankly, as a marketer I would hate to start a marketing program, without a complete buy in from the doctors concerned. That unfortunately happens rarely. I recall my efforts at starting a relationship program for individuals with a high risk of cardiac diseases as well as those, who are currently under medication for the treatment of heart disease. Continue reading