I first met Alok Singh last month at his office in Andheri East, Mumbai. Alok was working as the station head for Fever 104 FM, a FM radio station owned by the Hindustan Times group. The station has been struggling and Alok had moved in from Kolkata a few months back to set things right.
I was visiting the Mumbai station on my induction. As a new employee I was required to visit all the stations (Fever 104 runs stations in Delhi, Mumbai, Bangalore and Kolkata), meet key people and understand the finer points of the Radio business. That morning Alok filled me in on the company’s history and his own professional life. In an earlier life he had worked for Pepsi and Vodafone and had gone to the Indian Institute of Management in Lucknow for his management education. I was suitably impressed. We talked about the difficulties of shifting to Mumbai and being an outsider in Mumbai in these times of Raj Thackray and his goons. Continue reading