The Platinum Preventive Health Programme at Max Hospital

 Sanchita Sharma, the health editor of The Hindustan Times in her piece today has looked at the ‘Platinum Preventive Health Programme’, to be shortly introduced by Max Healthcare. The article I am afraid reads like an advertisement for the product rather than an editorial comment by a respected newspaper.

Swapan Seth, CEO of Equus Red Cell a well known advertising agency, shares his experiences while undergoing some tests as part of the program. What Sanchita forgets to mention is that Equus is the agency, which handles advertising for Max Healthcare and has been their agency for years. Swapan himself has been working on the account as the creative and at times strategy lead.   Continue reading