Comments on: CT scan at Rs. 1500!!! http://anasexperiences.wordpress.com/2009/06/14/ct-scan-at-rs-1500/ A blog on Healthcare Marketing and More Mon, 07 Dec 2009 02:52:39 +0000 http://wordpress.com/ hourly 1 By: anasexperiences http://anasexperiences.wordpress.com/2009/06/14/ct-scan-at-rs-1500/#comment-358 anasexperiences Mon, 15 Jun 2009 04:45:43 +0000 http://anasexperiences.wordpress.com/?p=917#comment-358 I have used the example of Artemis to actually highlight the malaise in our healthcare system. Other hospitals probably do it as well but mercifully I am not in their database! Hospital practices continue to be questionable. However, the communication with customers starts the interaction cycle. If a hospital loses the plot there, than I believe the relationship has started on a wrong note. In the mad rush of 'cutting costs' many hospitals including Artemis have done away with professional communications agencies. This has further exacerbated the problem I have used the example of Artemis to actually highlight the malaise in our healthcare system. Other hospitals probably do it as well but mercifully I am not in their database!

Hospital practices continue to be questionable. However, the communication with customers starts the interaction cycle. If a hospital loses the plot there, than I believe the relationship has started on a wrong note.

In the mad rush of ‘cutting costs’ many hospitals including Artemis have done away with professional communications agencies. This has further exacerbated the problem

]]> By: Syamant http://anasexperiences.wordpress.com/2009/06/14/ct-scan-at-rs-1500/#comment-357 Syamant Sun, 14 Jun 2009 20:28:00 +0000 http://anasexperiences.wordpress.com/?p=917#comment-357 My comment is not about this organisation per se but instead more on the healthcare practices that one has personally come across in the course of treatments etc. Everyday one can see instances of practices that are best described as questionable. If the patient/customer has to somehow bear this because of limited options then Trust is obviously the casualty. 1. Is this the only organisation that has communicated in this manner ? Not really. 2. Are there advertising or communication guidelines that can somehow begin to address this. 3. The larger issue of Trust does not just pertain to communication but instead on practices that could do with more transparency. My comment is not about this organisation per se but instead more on the healthcare practices that one has personally come across in the course of treatments etc.

Everyday one can see instances of practices that are best described as questionable. If the patient/customer has to somehow bear this because of limited options then Trust is obviously the casualty.

1. Is this the only organisation that has communicated in this manner ? Not really.

2. Are there advertising or communication guidelines that can somehow begin to address this.

3. The larger issue of Trust does not just pertain to communication but instead on practices that could do with more transparency.

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